My Design Code

#1. Define

Define specific & worthwhile outcomes to achieve /
Align with a team /

#2. Brainstorm. Reinvent

Observe / Reflect / Create /
A continuous cicle of improvements /

#3. Know your Audience

Put your users’ needs first /
Give them a seat at the table / Invite them to make with you /

#4. Prototype

Test / Learn / Course-correct /
Everything is a prototype / Fail fast and cheap /

#5. Empower

Diverse / Exchange /
Collaborate in multi-disciplinary teams /

UX Design

Case Studies

Brand  & Visual Design