Atomic Fat is a young label, promoting music bands in the heart of music industry: London.
It was established by two friends with international working experience in financial industry, and both passionate about the music.
They asked me to create a logotype and the collateral design for the band they promote, including brochures, CD covers and website.
The name “Atomic Fat” was not my idea and I was not convinced about it, until I conducted research. I understood that the demand of this industry was very particular, and originality is crucial.
I managed to get results that made both owners euphoric.