Creative concept | Market analysis | Feature Prioritisation | Surveying | User interviews | User Journeys | User Scenarios | User Stories | Site Map | Task Analysis | Wireframing | Prototyping | Usability testing
Design a microsite that would help people to organise parties 🥳🎈🎉 and thereby enhance their regular purchase of items for parties through this microsite.
What is the existing solutions on and what kind of services they deliver to customers? Where are their weaknesses and what are they doing well? What can we learn about their business models?
I conducted several interviews to map out people’s behaviours and needs, purposes, motivators and pain-points in throwing parties.
37 years old | Real Estate Agent | Party beast
Confusing navigation in similar websites
It can take a long time to organise a party!
Find information about the products
Get inspiration and tips for the parties
Inspiring users by a wide range of diverse, and beautiful party themes so that they could organise an event and would like to share it with friends.
Developing a convenient solution for splitting the check fairly so all the guests can participate in costs.
Using patterns to create a useful and intuitive checkout process.
Tracking guests & receiving alerts if additional party supplies need to be purchased
Task analysis & card sorting
Task analysis helped to understand the steps people usually do to organise a party – including their fears and emotion rail coaster seen from their perspective.
Card sorting helped in structuring the navigation of the site and general search engine, by capturing the common logic, which helps to bring an intuitive way of displaying informational pieces.
Create a Party
Split a bill
Prototyping & iterating
The prototype was based on sketches made on the paper. After the first iteration based on a few testing sessions (with users matching personas), I could move to the digital prototype.
I repeated the process of testing and iterating. Why so? Every session like this helps to recognise potential problems that real user might face. We can improve the design before moving it to live environment. This process helps to make a strong, meaningful and so-called user friendly design.
Outcomes & deliverables
By each step, I was adding details: pictures, styling and more content, carefully observing the behaviour of attendants. After the several prototype testing sessions, the feedback was positive: user flows were clean as well as archiving the goals became easy, also the look and feel were perceived as pleasant.
Matching House of Fraser’s branding
Generally, I kept the style similar to the client’s major website with some small exceptions.